Panels & Communities - Panel Consulting Group

PCG’s Panel Solutions

Panels are the brains behind successful insight communities. They allow you to profile, reward, and invite new members into your communities so you can maintain a healthy user base.

PCG handpicks panel software that matches your unique research needs, goals, and budget. Our seamless process lets you recruit and engage panel members by choosing software that integrates perfectly with your insight community. These panelists will also be available to you outside of your community, just in case you need them for an ad hoc survey, pop up community, focus group, or any additional research initiative.

PCG’s Keys to Panel Development

Recruitment

Invite people to your panel with email invitations, QR codes, social media posts, or your own internal consumer database.

Engage & Manage

Build comprehensive panelist profiles for ad hoc and community activities.

Invite & Sample

Use branded invitations to sample panelists in your community, or for ad hoc research.

Incentive Management

Utilize a point based incentive system to increase response rates and promote ongoing dialogue.

Panel Hygiene Reporting

Measure project and panel performance with intuitive graphs and dashboards.

Benefits of Your Own Panel

Combination of Qual & Quant

In a research panel, you’ll have the ability to perform both qualitative and quantitative research. Post a single question or send a survey for quick customer feedback. If you want to gain a more in depth understanding, you can do a focus group or detailed interview.

Response Quality & Response Rates

Sample quality is the most important factor in determining the reliability of your data. A proprietary panel allows you to refresh your members whenever you need, to set your own rules for deactivating panelists and to control how often respondents are invited to activities thereby driving a higher response rate and avoiding overuse.

Quicker Insights

Implementing a proprietary panel guarantees a quick turnaround for projects. With a solid base of respondents available, you’ll be able to launch studies sooner and react to data faster. Quicker insights translate to faster decision making.

No Unknown Costs

Panels are more cost efficient than purchasing sample for each individual project. With your own consumer database, you won’t have to worry about incidence rates and additional set up fees from sample vendors.

Deeper Profiling

Identify the demographic data most important to you and profile panelists continually to fit your evolving needs. Richer profiles increase the likelihood that panelists qualify for research activities, which leads to lower drop off rates and increased engagement.

Ability to Monetize

PGC gives you the option to further monetize your panel. By linking out to our sample provider partners via API’s, you can essentially “rent out” your panelists. This allows other companies to use them for their own research while generating revenue for your business. This process also helps keep your panel members interested, ensuring overall panel health and engagement.

Respondent Memory Across Projects

Panels let companies manage respondents across projects based on their profile, actions, and behavior. Panels provide a memory of all actions and non-actions by panelists. Instead of costly one-off surveys, you can target respondents intelligently. In addition, panelist administration can be automated to clean out non-responders and refresh new panelists based on this memory.

PCG’s Insight Communities

Insight communities are an investment in your firm’s future. As experts in both technology and services, we’ll identify the right platform for your company’s specific needs and budget. Our insights will help you understand your customers, enhance your marketing, and ultimately drive business growth.

Our Insight Communities Help Companies:

Understand Your Customers

Enhance Your Marketing

Drive Business Growth

Test advertising, concepts, and marketing effectiveness
Understand why your customers use your brand
Learn why customers do not repurchase or continue your service
Find ways to provide better customer service

Provide validation before bringing new products or services to the market
Access real-time, multi-dimensional insights and metrics
Increase loyalty by creating brand ambassadors
Open up an ongoing dialogue with your users

Community Features

Customizable Look & Feel

Stay on-brand by implementing your logo, brand colors, backgrounds, and themes.

Mobile Optimized

Let panelists access community content across all devices.

Chats & Discussion Boards

Facilitate interactive conversations across your community.

Gamification & Incentive Management

Increase participation rates with a point system-based leaderboard to motivate and reward panelists for thoughtful insights.

Quick Polls

Gauge views, opinions, and knowledge through single question mini-surveys.

Survey

Collect meaningful feedback through a variety of question types, advanced research logic, and multi-media elements.

Diary

Jump into the mind of a consumer. Diaries reveal the thoughts, motivations, frustrations, likes, and experiences of a particular product or service.

Reporting & Analytics

Analyze qualitative and quantitative feedback in real time with interactive charting and word clouds.

Co-Create

Organize creative brainstorming sessions with interactive collages, online drawing boards, or even a mood board

Multimedia

Collect feedback in the form of images and videos.

Moderation

Edit and remove member postings, follow up on feedback, schedule content, and even post activities to segmented groups with moderator tools.

Dynamic Profiling

Segment your community by collecting participant, system, and master data.

Technology Matters

PCG has over 25 years of experience working with a multitude of market research technology platforms. As experts in managing operations and market research practices, we leverage your existing platform to reach its full potential or recommend the platform that will best fit your needs. Here are a few of the platforms we have worked with:

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