Panels are the brains behind successful insight communities. They allow you to profile, reward, and invite new members into your communities so you can maintain a healthy user base.
PCG handpicks panel software that matches your unique research needs, goals, and budget. Our seamless process lets you recruit and engage panel members by choosing software that integrates perfectly with your insight community. These panelists will also be available to you outside of your community, just in case you need them for an ad hoc survey, pop up community, focus group, or any additional research initiative.
PCG’s Keys to Panel Development
Invite people to your panel with email invitations, QR codes, social media posts, or your own internal consumer database.
Engage & Manage
Build comprehensive panelist profiles for ad hoc and community activities.
Invite & Sample
Use branded invitations to sample panelists in your community, or for ad hoc research.
Utilize a point based incentive system to increase response rates and promote ongoing dialogue.
Panel Hygiene Reporting
Measure project and panel performance with intuitive graphs and dashboards.
Benefits of Your Own Panel
PCG’s Insight Communities
Insight communities are an investment in your firm’s future. As experts in both technology and services, we’ll identify the right platform for your company’s specific needs and budget. Our insights will help you understand your customers, enhance your marketing, and ultimately drive business growth.
Our Insight Communities Help Companies:
- Test advertising, concepts, and marketing effectiveness
- Understand why your customers use your brand
- Learn why customers do not repurchase or continue your service
- Find ways to provide better customer service
- Provide validation before bringing new products or services to the market
- Access real-time, multi-dimensional insights and metrics
- Increase loyalty by creating brand ambassadors
- Open up an ongoing dialogue with your users
Customizable Look & Feel
Stay on-brand by implementing your logo, brand colors, backgrounds, and themes.
Let panelists access community content across all devices.
Chats & Discussion Boards
Facilitate interactive conversations across your community.
Gamification & Incentive Management
Increase participation rates with a point system-based leaderboard to motivate and reward panelists for thoughtful insights.
Gauge views, opinions, and knowledge through single question mini-surveys.
Collect meaningful feedback through a variety of question types, advanced research logic, and multi-media elements.
Jump into the mind of a consumer. Diaries reveal the thoughts, motivations, frustrations, likes, and experiences of a particular product or service.
Reporting & Analytics
Analyze qualitative and quantitative feedback in real time with interactive charting and word clouds.
Organize creative brainstorming sessions with interactive collages, online drawing boards, or even a mood board
Collect feedback in the form of images and videos.
Edit and remove member postings, follow up on feedback, schedule content, and even post activities to segmented groups with moderator tools.
Segment your community by collecting participant, system, and master data.
PCG has over 25 years of experience working with a multitude of market research technology platforms. As experts in managing operations and market research practices, we leverage your existing platform to reach its full potential or recommend the platform that will best fit your needs. Here are a few of the platforms we have worked with: